About Peter

Peter spent 28 years delivering growth, leading marketing powered businesses around the world, the last 10 in senior leadership roles in Unilever & Kellogg’s. He ran national, regional & global businesses, creating strategy, building diverse teams, driving change programmes and delivering performance. He lived and worked in UK, China, Netherlands and Ireland and travelled extensively – 32 countries at last count.

He worked across the spectrum of more entrepreneurial unstructured environments and larger matrixed organisations. He has worked with many Agency partners – Strategy, Media, Creative, across networks and continents. So he has a real sense of the challenges, opportunities and dynamics facing business leaders today.

He has always believed in the importance of developing people and teams. In more recent years he became ever more certain of the importance of leadership as the critical factor in business success. Yet, few leaders use coaching, even though their jobs become ever more challenging and often lonely. Coaching is the key to sustainable leadership, team development and talent retention.

Peter has faced his own fears of being found out, on and off through life. For example, after one big promotion, he fell in to the trap of ‘over preparing and working ever harder’ as the way to succeed, rather than working out what new capabilities he needed to develop. That is not sustainable. Fortunately he got a great coach, and what could have been a career-wall, instead became become a springboard for his career and the next chapter of life.

As for ‘Marketing & Communications’ – Peter is constantly curious - so of course, people, behaviours, brands and markets are places and people with whom he loves to work. His years of experience in this world mean he understands the context, and helps leaders think through their specific challenges. Peter is an optimist: He believes the best is yet to come for all of us. He loves to help people chose the life they want, and have the life they chose, to achieve their dreams.


  • Professional Certificate in Coaching, Henley Business School
  • Practitioner in Neuro-Linguistic Programming, INLPTA
  • Executive MBA Coach at Henley Business School / University of Reading.
  • Sector Expert Coach at London Business School
  • Associate with the Authentic Leadership Institute.
  • 25 years of marketing business leadership